We don’t just publish reviews. We bridge the gap between businesses and the people who keep them in business.
Hellopeter is South Africa’s most trusted online review platform. For over two decades, we have been an independent voice - a transparent space where consumers come to be heard and businesses come to build trust.
We believe that accountability drives excellence. When businesses are held accountable for their mistakes, they improve. When they improve, they grow. We are the engine that powers this cycle.
In a world full of online noise, you might ask: "Why Hellopeter instead of social media?"
Social Media is an Unstructured Feed: It is fast-moving and disorganised. Important feedback often gets buried in the timeline, making it hard to track and resolve.
Google is a Map and Google Reviews are a Billboard: It tells people you exist and where to find you. It’s necessary, but because anyone can post without verification and fake reviews are difficult to remove, it doesn't prove that customers can trust you.
Hellopeter is the Reference Check: We tell people if you are actually good at what you do. We are a structured, verified community where people come to make decisions, not just scroll. We filter the noise into actionable feedback, creating a permanent record that businesses cannot ignore.
The Bottom Line: You wouldn't hire an employee based only on their LinkedIn profile (Google); you’d call their references (Hellopeter) to get the truth.
In the past, if a company treated you poorly, your only option was to tell a friend. The business didn't have to listen.
Hellopeter changed the rules. We levelled the playing field by giving every South African a public megaphone. Whether you are a CEO or a student, your voice on our platform carries the same weight. Because our rankings dominate search results, businesses are compelled to listen.
We give you a voice that demands attention.
We give you the truth to help you choose better businesses.
We know that in the digital age, your reputation is your revenue. That’s why we offer a two-sided solution that no other platform can match:
1. The Shield (Reputation Insurance) Businesses are run by humans, and humans make mistakes. When they do, you need to know immediately so you can fix it before it spreads. We act as your Radar, alerting you to unhappy customers instantly. We give you the tools to step in and make wrongs right, because showing you care is more powerful than being perfect.
2. The Rocket Fuel (Growth Engine)
You shouldn't just manage reviews to avoid looking bad; you should use them to sell more. We help you collect and showcase positive reviews (Social Proof) to win new customers. We turn your hard-earned reputation into a competitive advantage that drives real growth.
We don't believe a business has to be perfect to be trusted. We believe they just need to care and be honest.
A 5-star rating is good, but a resolved complaint is often better - it shows character. Our platform is designed to help businesses move through the Cycle of Trust:
Listen: Hear the feedback (good or bad).
Act: Fix the mistake or celebrate the win.
Grow: Use that proof to win more customers.
Trust is our currency.
Our role is to give everyday consumers a fair, public platform to share real experiences and help others make informed choices.
We are Neutral: We don't edit reviews to favour businesses, we don’t remove feedback simply because it’s negative, and we don’t take sides in disputes.
We are Real: Reviews are written by real people. We monitor for authenticity and allow our community to flag suspicious activity.
We are the Facilitator: We provide the channel for you to engage directly with businesses, ensuring transparent communication without interfering in the conversation.
Do businesses paying for our services get special treatment? No. We treat all reviews the same, whether a business is on a free listing or a paid plan. Reviews are displayed based on our guidelines, not payment status. While paid services give businesses tools to collect, manage, and analyse feedback, they do not influence how reviews are published, moderated, or ranked. Our commitment is to impartial transparency - every customer voice is treated fairly.
How do we handle businesses that breach our guidelines? We act to protect the integrity of the platform. If a business breaks the rules, we take action, ranging from warnings to removing a business profile entirely in serious cases. Our guidelines apply equally to everyone, regardless of whether they pay us. We prioritise fairness and credibility to ensure Hellopeter remains a safe space for genuine experiences.
How do we handle reviewers who breach our guidelines? To keep the platform fair, we take steps against reviewers who break the rules. This may include moderating or removing the review, requesting additional information, issuing warnings, or restricting or suspending the reviewer’s account for repeated or serious breaches. Reviews can also be flagged if they appear fake or defamatory. These measures ensure that content on Hellopeter remains authentic, respectful, and useful for everyone.
At Hellopeter, we help consumers resolve issues and find the businesses that deserve their support, and we help businesses prove they are worth buying from.